The Fine Art of Home Staging
No matter how beautiful the home, walking into blank walls staring you down can make any buyer run for the exit. But, fill those walls with fine art and suddenly you’ve turned a home into a must-have. Really want to make an impact? Throw some chocolate chip cookies in the oven, light the fireplace and watch the home sell itself! The process of successfully staging a home is a fine art in itself. So, choosing fine art to adorn the walls of the home can be an added layer of complexity. But if you want to make a big impact, it’s a necessity.
What Is Home Staging?
Home staging is the preparation of a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.
Staging techniques focus on improving a property's appeal by insuring it is a welcoming, attractive product that any buyer can see himself/herself living in and, thus, desire to purchase.
If you’re selling a luxury home, it needs to feel like a luxury home. Grand displays of art are one of the best ways to accomplish this -- not only as a way to showcase the home, but as a way to inspire an emotional response in the prospective buyer.
A home with art on the walls feels lived in, personal, and inspirational in a way that empty walls will simply never accomplish. And that’s the way you sell a home. So, while fine art might be an investment, the benefits far exceed the cost and time associated with choosing it -- and the process can be truly rewarding (and a lot of fun).
Shop Local to Sell Local: Home Staging In Seattle
As a local business owner who offers high impact luxury wall art and limited edition photography prints, I have had the opportunity to work with home staging companies across the puget sound including Bellevue, Seattle, Mercer Island and Sammamish. Each and every time, not only have countless potential buyers commented on the large striking artwork in the home, the buyers themselves have asked to include the artwork in the purchase of the home more than 80% of the time. This is a win/win for you as a home staging company, for local artists and the the buyers of a beautiful new home.
Art and Luxury: A Match Made in Heaven
Art has long been associated with luxury. Art evokes beauty, grandeur, and an appreciation of all the finer things in life. These feelings align with what most luxury home buyers are looking for: a home that epitomizes luxury, comfort, beauty, and relaxation. The more effectively you, the home stager, can reflect these desires, the better. By filling the home with fine art, you are telling the buyer that they are not only buying a piece of property that is a work of art, but they have the opportunity to fill it with beautiful art, as well. And who wouldn’t want to be surrounded by such luxury -- both inside and out?
Wrapping a Room Up in a Bow
The art you choose can have the benefit of perfectly tying together any room. Provide a pop of color in an otherwise monotone room, accentuate subtle tones or features in the architecture, or solidify a particular style all with the type of art you choose.
In general, art makes a room feel “finished” and this is an important part of giving the buyer an idea of what it will be like to live there. The more refined the decoration, the more finished and intimate the room feels.
It doesn’t matter how tastefully furnished a room is; bare walls can make the whole place feel empty. In this way, wall art completes a room and sells the whole experience.
Call Attention to What You Want Noticed… Distract From What You Don’t
From an interior design perspective, wall art plays an important role in creating a focal point for a space. You can strategically use art to draw attention toward things like a gorgeous view or the fireplace that serves as the centerpiece of the entire space… and to draw attention away from strange quirks or minor inconvenient details.
Additionally, you can use placement, size, and color to evoke an emotional response in a prospective buyer; calming colors for a warm, relaxing space; vibrant colors for a space that needs to feel energized. A large piece can create a powerful statement, while a small piece might create a sense of intimacy. A room that’s already colorful can be balanced with a neutral piece of art. The choice is up to you, but the impact on the buyer can be profound based on what you place in the room.
More Bang for Your Buck
The right home staging art will be universal and dynamic enough that it will appeal to a wide audience. No matter who crosses the threshold of the home, you want them to feel invited in.
Work that is universally appealing -- such as nature photography and landscapes -- can perfectly complement a variety of different spaces, allowing you to stage multiple homes with the same pieces. These types of art offer the ability to feel specifically curated to a room, while also being adaptable enough to use over and over again.
When Can I Move In?
The art you choose to stage a home with can mean the difference between indifference and a buyer who wants to move in today.
With so much at stake and so much opportunity for cultivating the exact right environment, it’s easy to see why home staging is its own kind of artform. Through strategic placement of wall art, the effective home stager can unlock a vision in buyers’ minds not only of what the home itself could be, but what their lives could be like if they lived in it.
And that’s what can take any property, no matter how spectacular, from “just a house” to a full blown dream home.