Aaron Reed Nature Photography News And Special Events: Peter Lik: What Style Printing Is It? - December 2017
Who Is Peter Lik?
Peter Lik (born 1959) is a photographer from Australia, best known for his nature and panoramic landscape images. With at least 13 galleries currently operating across the US, many in high traffic vacation destinations, there has been an increased interest in his work in recent years. As a result Lik has enjoyed a great deal of success. On December 9th, 2014, Lik reportedly sold The worlds most expensive photograph though many news outlets and art critics, including the New York Times dispute this anonymous sale. One thing is for certain, Lik and his work both create quite a buzz.
Peter Lik Style Printing - What IS it?
I regularly receive questions from perspective buyers of my limited edition pieces about the visual style of Peter Lik Prints, usually after viewing his work while traveling or after participating in one of the closed door light presentations that his galleries often provide. The question of how his prints appear to be back-lit or illuminated is one often posed to me by potential collectors. The apparent mystery of this style is even debated by other photographers and capitalized on by various online print labs looking for new customers. I would personally describe Peter Lik's style as bold, colorful and vibrant. These prints are produced as acrylic face mount pieces and the "look" or "style" of the print is achieved through the print process itself, coupled with high quality lighting in a dim gallery environment. For many, walking into a Lik gallery is often a persons first time seeing large format nature photography presented this way, using high quality papers like FujiFlex, showcased using a gallery quality presentation like face mounting. This type of photographic print process, when produced using high quality film or digital files IS quite stunning. When that visual beauty is combined with a generated level of excitement from a gallery director or art consultant, it can almost feel magical. Unfortunately, once entranced by the beauty of the work, the opportunity to own one of these visually stunning pieces, for most, is often hindered by the reality of the purchase price. Is this asking price worth it? Is it a worthwhile investment? That is up to you as prospective buyer to decide. There are also many resources online to determine current and future pricing as described by the same NY Times referenced above . As a landscape photographer myself, I personally appreciate much of the work Lik produces. If you as a potential buyer also enjoy his work and can afford the prices this work commands, I would encourage you to look further into purchasing a piece for yourself from one of his many galleries. If paying the price of a new car for a piece of art that hangs on your wall seems a little bit lofty, sit back and keep reading.
What Are Acrylic Face Mounted Prints?
Face mounting is a print finishing process that involves taking a traditional photographic print and applying an optically clear adhesive to the face of the print to then adhere (back mount) the print to acrylic glass. Once this process is completed, a backing material like Komatex or Dibond is adhered to the backside of the print to offer protection and provide stability to the artwork. Finally, the completed piece is either framed externally or finished with a float mount that allows the print to hang frameless on the wall appearing to float in place. This type of finishing process does not require an external frame and offers a clean and modern appearance.
Acrylic Face-Mounted Prints by Aaron Reed
Acrylic Face Mounted prints are my suggested print medium of choice for a number of reasons, the first and most important of these being the image quality and overall visual presentation of the work. As described above, dynamic images produced as gallery quality acrylic face mounted prints, when produced by a master printer using the finest materials available today are without equal. I direct hundreds of these pieces to be produced on my behalf for collectors of my work each year with staggering results. The detail, contrast, color and luminosity of these prints is spectacular and the way the images appear to grow brighter & richer depending on the quality of light falling on them is nothing short of exquisite. While the cost of these pieces keep some potential customers from owning this type of art, those who are fortunate enough to treat themselves are never disappointed in having made this decision. Just as Mr. Lik does, many photographers around the world use this type of medium to show their finest work to the public.
Aaron Reed Photography - So Where Is Your Gallery?
Due to the high costs of producing gallery quality photographic art, I decided early on in my career that I would rather build my business and my brand around creating limited edition art that could be afforded by more than just the rich and affluent. If I were to open and maintain a physical gallery, I would need to quadruple my pricing structure overnight. This increase in cost would not add any value to your purchase as a collector and would only further feed the retail machine that drove it. To meet the goal of keeping my work affordable while maintaining the same level of quality, I choose to work out of my home office. As a result I am challenged everyday to market my work to potential customers who in many cases have never viewed it in person. I am proud to say that of the thousands of prints I have sold in my career I have never had a single customer unhappy with their purchase. The fact of the matter is that the prints I offer are even MORE beautiful in person than the images that represent them online. I go to great lengths to ensure my prints visually match these representations so there are no surprises for my customers, other than how much more beautiful they are in person than they expected. Because I work from my home office, I am able to offer my work at prices that are much more reasonable than those who operate galleries and have to pay their employees, lease agreements and the general operating costs of this type of retail store. While the actual production costs of producing these pieces certainly isn't inexpensive, the profit margin I maintain is going to allow you to have beautiful art in your home AND still pay the mortgage to keep the walls up around it. In addition, I work personally with each and every collector, never leaving you to deal with an art director, consultant or office staff. You can reach me just about anytime I am not sleeping via email or telephone and I always return customer inquiries within 24 hours.
If you want the very best and most visually brilliant gallery quality photographic art available today, acrylic face mount prints are the style you are looking for. Choosing the specific imagery that is most flattered by this medium is a skill that many photographers simply aren't in touch with. Many photographers also produce images with only themselves and other photographers in mind, completely discounting the type of work that people like you would enjoy hanging in your home. Even worse, many photographers attempt to enter this market without ever producing their work in any large sizes at all leaving the quality of your purchase completely up to chance in an effort to save themselves a few dollars. I meet and work with hundreds of new customers each year but rarely is their first purchase of my work their last. The pieces that I offer as part of my limited edition collections are hand selected based on their visual beauty and strong compositions bringing both depth and visual wonder to the empty walls of your home or business. The choice is yours... you can treat yourself to artwork that costs tens of thousands of dollars or you can purchase visually similar work from an artist such as myself and use the rest to send one of your children to college or buy that new sports car you've been eyeing. You know, depending on where your priorities fall. :) Thank you for taking the time to read this article and for your interest in my work and fine art photography in general. If you would like to speak with me further you can reach out to me via my website here.