The Impact of World Class Art in Hospitality and Tourism
The feel of a space matters. From waiting rooms to theatres to parks and even offices, the way a space is laid out, designed, and decorated can heavily influence the moods and experiences of those who inhabit it. Even in hotels, the home bases for tourists and businesspeople to see the local sights or commute to conference rooms and convention centers, view matters.
In recent years, more and more hospitality giants are starting to use fine art as a way of enhancing not only the quality of a stay, but also the travel experience as a whole. So how does this work? What does fine art do to create a better, more memorable space and stay?
Art Influences Mood
Art is pure creative expression. The raw feelings imparted to pieces by their creators make them inherently emotional objects, and viewers can sense this. A piece of art can completely change the feel of a space. Even the most utilitarian places—lobbies, elevator alcoves, stairwells, and halls—can be transformed into areas for contemplation, dreaming, excitement, or creativity with the right piece.
Choosing the right artwork can be hard, of course, but if done right, you can influence the way that guests and visitors feel about your space. What could have been a forgettable stay is transformed into an interesting and inspiring experience.
Make Yourself Memorable
If art can influence the emotional tenor of a space and an experience, then it can also affect memory.
Recreating luxury hotels as zones for feeling, creativity, and visual excitement means the time spent there by visitors will stick with them for longer. They’ll talk to friends and family about it, take and post pictures, and be sure to come back if they’re ever in the area again.
Leaving a mark on the memory of visitors is beneficial both for them and for you as a business. Tourists and other guests leave a little bit more illuminated, having thought about and experienced a new combination of feelings and ideas. For you, you get brand recognition and publicity that will keep past guests returning and new visitors coming in.
Connect With the Local Landscape
If you’re located in or near a popular spot for tourism, however, you won’t want to try to compete with the sights visitors came to see. Instead, you should try to find ways of making your art connect and harmonize with the local atmosphere and history.
To do this, you’ll need to consider the mood and spirit of the landscape around you. An easy way to get this right is to partner with local artists who have lived and worked in the area for many years. Together, you can build a collection which taps into the heart and history of your local area. This means a more integrated design that communicates with the spaces around it, providing an immersive experience that guests will love.
Build Your Brand
The ability to create a holistic and memorable experience through hospitality art can have a positive impact from a marketing perspective, as well.
If you focus on art and use it to create unique and immersive experiences, it shows a dedication to the guest experience that sets you apart from the rest. Not only guests, but investors and shareholders are going to take notice of this.
Now, more than ever, new kinds of experiences are at a premium, and visitors to your local area are going to respond to better art and ambience. This means more potential for profit and growth, and that’s going to get potential business partners interested. With luck, this means more guests, more locations, and greater popularity.
Art is always changing; whether explicit or implicit, it’s an expression of the time in which it was created. This means that in the world of hospitality, art can also be used as a way of staying up to date and interesting.
If you’re going for a specific feel or message, carefully chosen permanent installations can easily make this a reality. There is also something to be said, however, for having temporary or rotating collections. Regularly changing the artistic message of your space can have a number of positive effects. Switching out artworks allows you to keep up with art movements, design trends, and society at large. This will allow you to keep your image relevant, contemporary, and profitable regardless of what the future holds.
As well, regularly reworking your image means there is always something new for guests to see. As a result, you’ll appeal to a wider variety of visitors and encourage past guests to come see you again.
Art has the power to change just about anything, from mood to memory to popularity and profits. New experiences are always in high demand, and pairing the right artist with the right space can make a big difference for both you and your guests.
Aaron Reed Luxury Fine Art
I invite you to browse the limited edition collections in my online galleries and dream big in the vision of your space as a benefit to the success of your brand and the delight of your guests.